Get out of PR

Here’s a piece of career advice: get out of this business. 

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New York Times Front Page

The Jill Abramson story won’t quit. And, interestingly, communications effectiveness (or the lack thereof) is at the center of it.

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A man traces an upward-moving chart with his fingertip.

What’s the number one complaint business leaders have about their communications staff?

According to our firm’s recent research into this question, it’s that most communications staffers other than the CCO don’t see the big picture. They’re communications-oriented tacticians, not business-oriented strategists.

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molecule chain containing social media logos

One of the most common challenges communications executives face during times of crisis is when and how to calibrate the proper corporate response.

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