The 22nd annual SXSW Interactive Festival is just a month away and we’re already preparing for what looks to be a great five days of presentations and panels from today’s leaders and trend setters in emerging technology.
We at PulsePoint Group have watched with bated breath the advertisements that appear in the Super Bowl each year. Six years ago we saw the first few socially integrated ads and decided to track those to document the transition to socially integrated marketing.
Perhaps some of you saw Anderson Cooper’s recent 60 Minutes piece on “mindfulness.” According to Wikipedia, mindfulness is “the intentional, accepting and non-judgmental focus of one's attention on the emotions, thoughts and sensations occurring in the present moment.”
The future of the enterprise is social engagement: the active, mutually-beneficial exchange of value between an organization and its constituents. This mutual exchange of value is not just about products but about useful information that builds commonality of interests and a sense of trust.