Graphic representing the complex nature of communication

"The CMO's role is going to be more important next year than it is this year, and more important the year after that." 

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Graphic showing that a person can take one of many career paths

My column last month triggered the largest response I’ve had since I began writing for PR Week several years ago.

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Get out of PR

Here’s a piece of career advice: get out of this business. 

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The Behavioral Traits of Great Chief Social Officers – or Social Maestros

Well-engineered social engagement strategies and executions yield exceptional perceived and measured economic returns for organizations, especially inside the Fortune 1000.  

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