Since their launch at SXSW, iPhone live streaming apps Periscope (acquired by Twitter) and Meerkat (spurned by Twitter) have been getting an inordinate amount of attention. Live streaming has been around for years, but these new apps make it incredibly accessible for anyone.
The question is should companies integrate live streaming into their current efforts or wait until the dust has settled, somewhat?
There’s a lot of advice out there these days on how to achieve great content marketing. Just Google “great content marketing” and you’ll get more than 300 million results. That’s a lot of information to sift through whether you’re a newbie looking for the basics or a seasoned marketing professional seeking latest trends and best practices.
The future of the enterprise is social engagement: the active, mutually-beneficial exchange of value between an organization and its constituents. This mutual exchange of value is not just about products but about useful information that builds commonality of interests and a sense of trust.