Get out of PR

Here’s a piece of career advice: get out of this business. 

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The Behavioral Traits of Great Chief Social Officers – or Social Maestros

Well-engineered social engagement strategies and executions yield exceptional perceived and measured economic returns for organizations, especially inside the Fortune 1000.  

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New York Times Front Page

The Jill Abramson story won’t quit. And, interestingly, communications effectiveness (or the lack thereof) is at the center of it.

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A man traces an upward-moving chart with his fingertip.

What’s the number one complaint business leaders have about their communications staff?

According to our firm’s recent research into this question, it’s that most communications staffers other than the CCO don’t see the big picture. They’re communications-oriented tacticians, not business-oriented strategists.

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