Communications organizations that need improvement – in terms of talent, capabilities and processes – often look to the outside for answers.  And to an extent, that’s not a bad idea. Looking from the outside can help gain perspective, identify best practices and facilitate benchmarking opportunities.

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Regardless of how you feel about the President’s speech, we can say one thing for sure – his team is finding innovative ways to reach and engage new audiences. 

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What is a “high performance” organization? What are the ingredients to achieving that status?

After considerable research, my firm has identified five key factors: leadership, accountability, relationships, expertise and resources.

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Many years ago during my early days at Burson-Marsteller I became familiar with an approach called the Strategy Selection Outline process.  I think it was something the old Marsteller Advertising agency occasionally used.

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