Each week, we round up some of the more informative, enlightening and entertaining stories our staff has been reading. These are the five articles from around the Internet that we found particularly interesting this week.
There’s a lot of advice out there these days on how to achieve great content marketing. Just Google “great content marketing” and you’ll get more than 300 million results. That’s a lot of information to sift through whether you’re a newbie looking for the basics or a seasoned marketing professional seeking latest trends and best practices.
The 22nd annual SXSW Interactive Festival is just a month away and we’re already preparing for what looks to be a great five days of presentations and panels from today’s leaders and trend setters in emerging technology.
The future of the enterprise is social engagement: the active, mutually-beneficial exchange of value between an organization and its constituents. This mutual exchange of value is not just about products but about useful information that builds commonality of interests and a sense of trust.