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What’s the number one complaint business leaders have about their communications staff?

According to our firm’s recent research into this question, it’s that most communications staffers other than the CCO don’t see the big picture. They’re communications-oriented tacticians, not business-oriented strategists.

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One of the most common challenges communications executives face during times of crisis is when and how to calibrate the proper corporate response.

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The Super Bowl is like the Super Bowl of customer engagement – brands across industries try to stand out from a cluttered crowd to connect with customers. Last year we witnessed the “Oreo moment” when Oreo took advantage of the power outage with a clever, quick tweet. 

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In my first post on enterprise social networking, I talked about how just about everyone hates email, but no one does anything about it. It dominates business communications, but does it actually get the job done?

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