Graphic depicting social media platform logos

Althought virality has been a buzzword for some time, the term rose to prominence so quickly that, although you might recognize it as a word, my spellchecker does not. 

However, just in case you don’t recognize it, here’s Google’s definition:

Virality: The tendency of an image, video, or piece of information to be circulated rapidly and widely from one Internet user to another; the quality or fact of being viral.

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Starbucks Race Together

I am fairly certain the recent Starbucks Race Together initiative will serve Starbucks well, despite the controversy and widespread derision. 


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SXSW 2015

A handful of our Austin-based staff attended SXSW Interactive in March, and brought several valuable insights back with them. Here are the best learnings: 

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Graphic showing mobile phones hovering over a map.

Since their launch at SXSW, iPhone live streaming apps Periscope (acquired by Twitter) and Meerkat (spurned by Twitter) have been getting an inordinate amount of attention.  Live streaming has been around for years, but these new apps make it incredibly accessible for anyone.

The question is should companies integrate live streaming into their current efforts or wait until the dust has settled, somewhat?

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