This piece was originally published in PR Week, Oct. 25, 2013.
Despite a maturing of the social media landscape, I still often hear corporate executives ask about the best way to begin the “journey to social proficiency.” In effect, they’re asking how do they go from a series of social initiatives in the company to a more holistic, enterprise-wide approach.
In my first post on enterprise social networking, I talked about how just about everyone hates email, but no one does anything about it. It dominates business communications, but does it actually get the job done?
As the NFL season readies to kickoff, PulsePoint Group partnered with StarCom MediaVest Group to analyze what brands the fans of a few geographically diverse teams were “fans” of on Facebook. Using StarCom technology that allows brands to develop a “brand ecosystem” around a brand based on correlations of “Liked” pages, we looked at those similarities from the 2012 season.
The future of the enterprise is social engagement: the active, mutually-beneficial exchange of value between an organization and its constituents. This mutual exchange of value is not just about products but about useful information that builds commonality of interests and a sense of trust.