Organizational Optimization
WATCH Bob Feldman discuss how the continuing evolution of social media is requiring organizations to adopt an "engagement" model that is changing organizational structures, talent profiles, skills requirements and staff and agency utilization within communications and marketing and across the larger organization.
Boardroom Services
WATCH Jeff Hunt discuss the changing role of communications in board-level issues and the increasing profile communications executives are being expected to play in a digital world where a crisis can be instantaneous, the news cycle never stops and anyone with an internet connection can make or ruin a reputation in a matter of minutes.
Digital Transformation
WATCH Paul Walker discuss integrating social media into the enterprise while driving real, bottom-line results. From managing and driving brand reputation through social tools to expanding CRM activities in sales, customer service and marketing to using the wisdom of employee and customer crowds to create new and innovative products and services, company's that get this right will be among the first to create a truly seamless social customer experience.
Marketing Transformation
WATCH Michael Gale discuss digital and social engagement, with a focus on transforming marketing. As digital and social innovations continue to change the marketing landscape, marketers are faced with significant challenges to stay involved and engaged in the evolving consumer purchase journey.