SXSW 2015

A handful of our Austin-based staff attended SXSW Interactive in March, and brought several valuable insights back with them. Here are the best learnings: 

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Graphic showing mobile phones hovering over a map.

Since their launch at SXSW, iPhone live streaming apps Periscope (acquired by Twitter) and Meerkat (spurned by Twitter) have been getting an inordinate amount of attention.  Live streaming has been around for years, but these new apps make it incredibly accessible for anyone.

The question is should companies integrate live streaming into their current efforts or wait until the dust has settled, somewhat?

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green lines

There’s a lot of advice out there these days on how to achieve great content marketing. Just Google “great content marketing” and you’ll get more than 300 million results. That’s a lot of information to sift through whether you’re a newbie looking for the basics or a seasoned marketing professional seeking latest trends and best practices.

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Image of a man's hand stacking cubes in a pyramid structure.

Many senior executives are familiar with the Hay job evaluation system. More mid-level and junior executives should be, as well. 


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