ICFI

ICF International has signed a definitive agreement to acquire Minneapolis-based Olson (including PulsePoint Group), which is widely recognized for its innovative strategic advisory work and creativity, software-driven customer loyalty programs, award-winning marketing and communications work, and analytics-based marketing. The acquisition will strengthen and expand ICF’s digital marketing capabilities, enabling clients to transform the way they engage with customers and stakeholders.

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Graphic representing the complex nature of communication

"The CMO's role is going to be more important next year than it is this year, and more important the year after that." 

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Graphic showing that a person can take one of many career paths

My column last month triggered the largest response I’ve had since I began writing for PR Week several years ago.

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Get out of PR

Here’s a piece of career advice: get out of this business. 

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