WATCH Bob Feldman, Co-Founder and Partner in PulsePoint Organizational Design & Change Management.
WATCH Jeff Hunt, Lead Partner in PulsePoint Group’s Brand and Reputation Management Practice
WATCH Paul Walker discuss integrating social media into the enterprise while driving real, bottom-line results.
WATCH Michael Gale, recognized industry expert in integrated technology marketing, discuss digital and social engagement strategy.
George Jamison, principal at Spencer Stuart, on the today’s communications landscape and job prospects for Chief Communications Officers.
Bob Feldman, partner of PulsePoint Group provides commentary on the firm’s Corporate Communication Index. This is the sixth in a series of videos where he provides insight into the findings.
Oscar Suris, EVP of Corporate Communications at Wells Fargo who recently transitioned from the auto industry to financial services, discusses the keys to success as a communicator in any industry.
Bob Feldman, partner of PulsePoint Group provides commentary on the firm’s Corporate Communication Index. This is the fourth in a series of videos where he provides insight into the findings.
A few signs have suggested an end to the recession may be on the horizon. As our clients’ businesses pick up they are investing in revitalizing products and services. They are kick-starting their innovation initiatives. Many of them are exploring crowdsourcing and co-creation options, and we have a lot of experience in this area. In the next couple weeks I am going to post 2-3 videos on digital innovation. The first one (posted here) looks at five cases I really like: Foldit, Dell ’ s IdeaStorm (we worked on this one), Cisco ’ s iPrize, P&G Innovation and AT&T ’ s internal innovation initiative. Let me know what you think.
Lisa Ryan, SVP/Managing Director of Heyman Associates, the NYC-based search firm specializing in communications, discusses the job market for communications in today’ s uncertain economy.
Jeff Hunt, PulsePoint Group partner, provides a definition of a socially engaged enterprise and discusses the imperative of C-level advocacy for social engagement success. Click here to view this video regarding “A Socially Engaged Enterprise and the Imperative of C-suite Advocacy.”
Michael Gale, PulsePoint Group partner, discusses the methodology behind a new study, conducted in collaboration with The Economist Intelligent Unit, “The Economics of the Socially Engaged Enterprise.” He explains executives’ perceptions on the business value of social engagement and presents a social journey map for companies to follow. Click here to view this video regarding “Methodology and Social Journey Maps.”
Points of View is our blog dedicated to exploring the critical corporate communications issues of the day through insights and videos of Fortune 500 business and communications execs, industry insiders and our team.
Renée Francese
December 23rd, 2010
Check out this video that shows how social media, web and mobile tell the story of the Nativity. And they didn’t leave any of the major players out: Facebook, Twitter, YouTube, Google, Wikipedia, Google Maps, GMail, Foursquare and Amazon are all included:
Bob Feldman
December 20th, 2010
Bob Feldman, partner at PulsePoint Group, provides commentary on the firm’s recently released Corporate Communication Index Study. This is the second in a series of videos where he will provide insight into the findings. Be sure to check out his first video:
Renée Francese
December 17th, 2010
App of the Day has broken down the current iOS app landscape. I was pleased to learn books beat out games as the top category for apps in Apple’s marketplace. However, I was not surprised to learn 85% of apps are for the iPhone. Check out some of the other interesting stats on Mashable:
The people over at App of the Day have crunched the numbers and, using data available from Apple and other sources, have broken down the iOS app landscape. They have also created an elegant infographic to visualize the data. Some of the results might surprise you.
“Using a variety of sources including Apple’s RSS feeds and search APIs, we put together a collection of data that we then analyzed to produce the infographic,” founder Jordan Satok explained to us.
According to App of the Day’s analysis, 67% of applications in the App Store are paid apps, and 50% of all apps (not just paid applications) cost less than $3.00. The vast majority of these apps are for the iPhone — a whopping 85% are iPhone-only, while another 8% are “universal” apps for iPad and iPhone
Brittany Aguilar
December 16th, 2010
We are approaching the close of 2010, and we’ve seen a lot. Luckily for those of us with short memories, Google and Twitter have created microsites so we can re-live the year’s top topics. Google’s site shows the top searches and Twitter’s shows the top trending topics of 2010.
The most searched topics in the United States on Google in 2010 were:
There are certainly some surprises in that list. Overall, products and services are searched most often. Apple dominated with two of the top three searches. Of the list, only the World Cup was an event, and even it could be classified as an entertainment service.
Renée Francese
December 6th, 2010
Ever wonder if your latest blog post would have received more eyeballs if you posted it on a different day or at another time? Check out HubSpot’s Dan Zarella’s latest research on optimal times to post:
Of all the data analysis that I’ve done, day-of-week and time-of-day data has been consistently the most popular. So in preparation for my upcoming webinar, titled Science of Blogging, I decided to combine all of my existing data on timing with my new research into one master post on the subject.
The first time I looked at blog post timing was when I was analyzing retweets. I found that retweets exhibit a strong diurnal pattern, in that they’re more common during the day and less so at night. I noticed that retweet activity tended to peak around 4pm EST, suggesting that this might be the best time to tweet a blog post for maximum potential retweet reach.
PulsePoint Group
December 3rd, 2010
Charlie Perkins, public relations director of the Americas for Ernst & Young, on the current communications landscape and how we impact our organizations.
Segmenting Audiences on the Net: Pew Segments Internet Usage by Age
Grant Toups
December 22nd, 2010
A recent Pew study on internet usage by age paints an interesting picture. A few of the key findings:
This infographic from Pew outlines the key findings. The complete study can be found here.
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Tags: Commentary, Social Media, Trendspotting
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