Archive for April, 2012

We’ve provided counsel to many clients in healthcare, energy and financial services struggling to balance the necessity of engaging stakeholders while maintaining compliance with unclear guidelines set forth by regulators. So while attending SXSWi this year, I was intrigued by the panel dubbed “Friending Pharma: Patients, Industry and New Media,” which reinforced many of the things we’d been hearing from patients and digital influencers about what they really want from pharma in social media. (more…)

Universities around the country are responding to a new era of competitiveness with a new breed of professional on campus: The Chief Marketing Officer. In this segment, the University of Utah’s CMO discusses the opportunities and challenges of developing a university brand. (more…)

Last month’s column was part one of a two-part series focused on the impact of digital on the corporate communications function.  With the first column addressing the growing centralization of the function even in highly decentralized organizations, this month’s column focuses on a key driver of that phenomenon: the growing emphasis on content creation and syndication. (more…)