Brand Under Fire: A New Playbook for Crisis Management in the Age of Digital

There are many books on crisis management, but Brand Under Fire focuses on responding to crisis in the digital age. Jeff Hunt draws on 25 years of experience with some of the major crises of our times—including the Fukushima tsunami and nuclear meltdown, the SoCalGas Aliso Canyon methane leak, and the Dell laptop worldwide battery recall—to provide a playbook for effective communications when companies are most vulnerable. He shares invaluable insights on sophisticated digital strategies, social media listening, communicating with Millennials, and the most effective techniques for telling your story and protecting your brand.