Story telling is something that is universal. We’ve all been conditioned to hear stories a certain way and communicating in the digital age has not changed this. Even in social media, people are still looking for the victim, the villain, the hero and the moral of the story. The best stories have the “X factor.” They combine facts with just the right amount of emotion to create colorful, multidimensional messages that resonate across media. Our new video explores this very concept.