PulsePoint Group’s Organizational Design & Change Management services are designed to improve efficiency and maximize ROI of the corporate communications function.
The structure of today’s communications organization is quickly becoming something quite different than just two or three years ago.
Full-time talent is now being recruited with skill sets in big data and performance metrics, brand creativity and multi-platform content creation; new departments are popping up like content factories, data and analytics, and content syndication.
Digital is the great catalyst for all of this.
And whether or not your reporting structure has changed, new models are now required, along with new processes, new training and new talent, in order to optimize the potential that digital affords.