The future of the enterprise is social engagement: the active, mutually beneficial exchange of value between an organization and its constituents (employees, customers, partners and other stakeholders). This mutual exchange of value is not just about products but also about useful information that builds commonality of interests and a sense of trust. Organizations are moving from an experimentation phase to achieving measurable business impact on social engagement activities. This will be the year CEOs, CMOs and CCOs establish KPIs and benchmarking to better measure performance. New research from PulsePoint Group, in collaboration with The Economist Intelligence Unit, called “The Economics of the Socially Engaged Enterprise (Wave 1 - 2012) assures companies that their investments in social engagement can be rewarded, provided they do it right.
See the latest Social Media Accelerator application findings from PulsePoint Group